Junior Mad Scientist – Lab Notes

Carlos V — some (more) follow-up

April 30th, 2008 by Weber


Two-Face (flipping coin in the air): “Heads — I shoot you. Tails — You have to eat this candy bar.”

Me: “C’mon HEADS!”

Below is a copy of my initial info request via the Nestle site and the same-day reply from Liz Rocklin, the nice lady from Nestle’s Corporate & Brand Affairs. Thank you, Liz!


Nestlé USA Media Inquiry

FirstName: Bradley
LastName: Weber
Organization: JMS Labs
City: Chicago
State: Illinois
Email: bweber@juniormadscientist.com
Deadline: May 1, 2008

Good morning,

I’m writing a short article on the Carlos V candy bar. The latest packaging bears the legend “DARK KNIGHT.” Nothing in my research indicates Carlos V was known, in his time or after, as “El Caballero Oscuro” or had any related sobriquet.

Can you please clarify the connection between Carlos V and “Dark Knight?”

Many Thanks.

Bradley Weber

From: Rocklin,Liz,GLENDALE,Corporate & Brand Affairs
To: bweber@juniormadscientist.com
Sent: Tuesday, April 29, 2008 3:21 PM
Subject: RE: Nestlé USA Media Inquiry

The name “Dark Knight” was developed to correlate with the Dark Chocolate version of Carlos V. The name Dark Knight also references Knights, which has to do with the kingdom that Carlos V oversaw.


So, there’s the answer. I don’t buy it, but there’s the answer. Enjoy!


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