Junior Mad Scientist – Lab Notes

The Big Mo’: Will Gay Community Embrace NASCAR Candy Bar?

February 25th, 2008 by Weber

The Big Mo’ — A misplaced apostrophe?

Yes, these candy bars are for real. I almost tripped over a big display of them at my local grocery store.

Here’s some info from NASCAR‘s official Web site

After months of anticipation by NASCAR and chocolate fans alike, “Dale Jr.’s Big Mo’ ” chocolate bar is now on shelves at most major food retailers nationwide.

The Big Mo’ was created specifically for NASCAR’s mega star driver through the R.M. Palmer Company. The name Big Mo’ is a play off Earnhardt Jr.’s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo’ Posse.

Weighing in at an impressive 2.5 ounces for only 99 cents, the king-size, quality milk chocolate bar is available with either creamy caramel or peanut butter filling. Creating the exclusive recipe of the Big Mo’ bar included numerous taste-tests by Earnhardt Jr., and was tailored to please his palate

The King Size Mo’ is made by R.M. Palmer, the company responsible for a fat lot of the chocolate goodies you’ll be shoveling into your gaping maw this Easter — right on the heels of the fat lot of chocolate goodies you shoveled in during Valentine’s day.

As one business site puts it: R.M. Palmer probably produces more chocolate bunnies than anyone in the United States.

Good to know.

But what’s really going on here?
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