Junior Mad Scientist – Lab Notes

Bathroom Ads Go Digital

May 10th, 2007 by Weber


A couple of weeks ago the wife, then kid, and I went to Chicago’s very own John G. Shedd Aquarium. If you haven’t been there in a while, you owe yourself a trip. If you’re an out-of-town reader and you come to the Windy City, an afternoon at the Shedd needs to be on your itinerary.

While there, if you find it necessary to heed nature’s call, you’ll find these in the bathrooms: The Digital Washroom Advertising System by Impressionaire.

dryer.jpg

“ImpressionAire places digitally-equipped warm air hand dryers in high profile, high traffic public washrooms. Your ad message is displayed every 30 seconds around the clock on a high-tech flat panel computer screen.

The viewer looks at your ad while drying hands in a venue that is free of traditional advertising.

Target male or female washrooms, change your message overnight and reinforce your total media campaign with this unique new advertising venue.”

I have to admit, it’s a clever and well-executed idea. But, while curiosity makes me wonder about advertising costs and administration, I can’t help but be annoyed that I’m forced to endure commercials in the bathroom. Is there no escape?

Has anybody run into these hand dryers elsewhere — in the US or the world?


Posted in Weridness | 2 Comments »

2 Responses

  1. Dennis Howell Says:

    I have not run into this specific advertising gimmick, but have seen a similar one at gas stations. Shell is the only one so far. When you activate the pump an LCD screen above the pump starts to show the NBC 5 weather for that day, then goes into Shell commercials. I guess they figure if it looks like TV, we’ll watch. The hand dryer looks like another reason to avoid public washrooms. Am eagerly awaiting the next installment of Monkeys on an Elevator.

  2. Kristine Hernandez, ImpressionAire Says:

    Thanks for posting this! I am proud to say that along with Shedd Aquarium, ImpressionAire units can be found in the Los Angeles area, Aruba and soon Hawaii, Miami, and New York. We started out very small in Chicago and are growing. I can relate to what Dennis Howell was getting at, but really…looking at a full color screen with nice images and adverts is much better than starting at the label of the manufacturer when drying your hands…and they save from wasting paper – it’s all good, Dennis, it’s all good. Thanks for your time, Kristine – ImpressionAire

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